Time to Clean Out Your Content Closets by Julie Escobar One of the things that speakers and coaches tend to forget is that they already have a treasure trove of content in their “closets”. All right, so they might actually be on a hard drive, or a file folder, or a desk dr

Why Staccato Copy Gets Read by Julie Escobar It’s funny sometimes.  A while back I had a new client call who absolutely was, “in LOVE with Connie’s copy!” “Awesome”, I said. (She’s amazing after all.) He proceeded to say he needed his entire s

Getting Content Done (The Easy Way) by Julie Escobar For most speakers? The idea of sitting down and writing a blog, an article, a white paper — a just about anything content-related feels a lot like WORK. You’re a speaker, not a typist! One of the ways many speakers use u